Padel Fan Index is our analytics product for brands, sponsors, and players in professional padel. It combines engagement data from Fantasy Padel Tour with performance data from Padel API to quantify the real visibility of players among active padel fans.
Why It’s Different
Traditional sponsorship metrics rely on passive impressions — social media followers, TV viewership estimates, or event attendance. Padel Fan Index measures something far more valuable: active fan decisions. Every data point in a Padel Fan Index report represents a deliberate action by a fan — selecting a player for their fantasy team, choosing them as a starter, or investing their limited budget on that player over others. These are signals of genuine preference that passive metrics cannot capture.What’s in a Report
Each Padel Fan Index report provides a comprehensive analysis of a player’s brand value:Fan Reach & Engagement
How many unique fans actively chose this player, and how often. Measured as real decisions across every tournament of the season.
Starter Trust Rate
When fans select a player, do they trust them enough to start them? A high starter rate signals strong fan confidence.
Ownership Growth
How the player’s market share evolved across the season, normalized against the growing user base to ensure fair comparisons.
Demand Resilience
Does fan demand hold up when the player’s price increases? A resilience index above 1.0 means demand grew faster than price — a sign of organic, genuine interest.
Popularity Index & Gap
How popular is the player relative to their ranking? A positive gap means the player attracts more fans than their competitive level would predict — valuable for sponsors seeking underpriced visibility.
Brand Share of Voice
How does the player’s brand compare against competing brands in total fan attention? Understand your share of the market at a glance.
Key Metrics
| Metric | What It Measures |
|---|---|
| Fan Reach | Unique fans who included the player in their team during at least one tournament |
| Fan Engagement Days | Total fan-tournament interactions — equivalent to “active impressions” |
| Starter Trust Rate | % of times the player is chosen as a starter vs. substitute |
| Mindshare | Player’s share of all fan selections across the circuit |
| Popularity Index | Player’s ownership % divided by the circuit average |
| Demand Resilience Index | Ownership growth / price growth — values above 1.0 indicate growing organic demand |
| ROI Proxy | Engagement per ranking position — higher means better return on sponsorship |
Data Sources
Padel Fan Index reports combine two proprietary data sources:Fantasy Padel Tour
Fantasy sports platform where fans build their own padel teams each tournament. Every selection, starter pick, and budget decision becomes a measurable signal of fan preference.
Padel API
Comprehensive database of professional padel rankings, match results, and player statistics. Every metric is contextualized with real competitive performance data from the Premier Padel circuit.
Who Is It For
- Brands and sponsors evaluating or managing padel player partnerships
- Agencies building sponsorship proposals with data-backed fan engagement metrics
- Teams and players looking to demonstrate their commercial value beyond rankings
Get in Touch
Request a Report
Email us at [email protected] to request a Padel Fan Index report or discuss custom analytics.